The One Thing You Can Do Best Globally

I’ve heard this sentiment expressed in different ways for startups.

“Find your one thing”

“Focus”

“The OMTM” (one metric that matters).

At SydStart today (Sydney’s biggest startup event), it was repeated in a way that somehow stuck with me:

Find the one thing you can be the best at globally. Make sure everyone on your team fully believes it. Then pursue it at the expense of anything else.  – Dominic O’Hanlon

Thinking about it this way just raises the bar.

A startup may have found its ‘one thing’, but if a dozen other companies can do the same or better, it’ll never make a dent.